In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of […]

The post Are you optimizing your off-site content? appeared first on Search Engine Land.

Original Source http://searchengineland.com/optimizing-off-site-content-262516

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