How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.

The post Study shows Google’s Possum update changed 64% of local SERPs appeared first on Search Engine Land.

Original Source http://searchengineland.com/study-shows-googles-possum-update-changed-64-local-serps-261761

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