Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping. Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of revenue need to adopt a more sophisticated approach to PLA optimization in order to remain […]

The post How keyword segmentation can increase Google Shopping profits appeared first on Search Engine Land.

Original Source http://searchengineland.com/keyword-segmentation-can-increase-google-shopping-profits-261381