Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.

The post Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016 appeared first on Search Engine Land.

Original Source http://searchengineland.com/perfect-sem-testing-evaluate-everything-smx-east-2016-261180

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