For most advertisers, the process used to place bids has remained largely the same for the last fifteen years. It is a complex, massively time-and-data-intensive chore that can exceed the capabilities of human marketing teams. This makes search bidding a perfect candidate for big data analytics and high frequency bid automation – or Predictive Search […]

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Original Source http://searchengineland.com/take-paid-search-campaigns-next-level-261103

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