Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.

The post Using search marketing to amplify TV buys: SMX East 2016 appeared first on Search Engine Land.

Original Source http://searchengineland.com/using-search-marketing-amplify-tv-buys-smx-east-2016-260178

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